Corian Brand Marks its 50th Year with a New Look and Business Vision
With 50 years in business, the DuPont Corian Brand has a new look, a new way of expressing brand beliefs and a new range of products and aesthetics. Corian Design is celebrating the role that surfaces play as the unsung heroes in the realm of design and their ability to transform a space into an environment that is unique to the tastes and needs of the individual with the “Corian Design – Make Your Space” positioning.
“As a mainstay material in the home and commercial design community, Corian has been making spaces more beautiful, unique and functional for 50 years,” said Julie Eaton, global business director for the Corian Brand of products. “We’ve most recently put Corian Design front and center in venues such as Milan Design Week, Design Shanghai and NYCxDesign. We are taking our presence in the design industry to a new level and introducing an evolved Corian to a new generation of consumers.”
In addition to having more than 230 aesthetics and various functionalities with which customers can personalize their space, earlier this year the brand announced the largest new collection of colors in its 50-year history with Prima, Onyx, Concrete and Pietra Collections.
The new logo for “Corian Design – Make Your Space” offers an updated and clean take on the visual identify for the Corian Design Brand. Each element of the new brand identity is functional to the communication of the high potential Corian Design, including the brackets, a new element in the logo, which symbolizes the ability to transform any interior or external space through Corian Design.
First created as a high-performance material for kitchen and bathroom work surfaces, Corian is now a global brand in advanced surfacing solutions for interior design and architecture.